Because telephone calls are far more likely to reach you than scheduled appointments, the organization must have a system in place to intercept incoming calls to ensure they are turned into actual leads. A customized voicemail transcription for business calls directly affects the way customers perceive your brand. It sets the tone for every conversation that follows and is often the first contact with your brand for a potential customer. All of this builds on the power of the voice to build on your customers' relationships. The immediate resolution for any issues with transcripts of voicemails in hand lets small business owners keep on top of any client experience, maintain a pleasant presence, and remain coordinated.
Therefore, keeping your voicemail as attractive to a potential lead as possible is vital.

Your phone system can be a powerful marketing tool for your business, and that includes your voicemail greeting. If you want to utilize this opportunity to throw in a quick humblebrag and keep callers informed of your awards and accolades, there are a few best practices, you should follow. First, keep the self-promotion brief and appropriately placed within your voicemail message. Don’t promote yourself and your products/services in the same greeting, and finally, only include current achievements in your business voicemail greeting.
With the Holiday season right around the corner, your office’s voicemail greeting should quickly inform callers of any potential changes in hours, days or availability. Oh, and what better way to spread holiday wishes than with a personalized, updated greeting – of course, while at the same time, keeping your clients and prospects in the loop of where you’ll be and when.