Your phone system can be a powerful marketing tool for your business, and that includes your voicemail greeting. If you want to utilize this opportunity to throw in a quick humblebrag and keep callers informed of your awards and accolades, there are a few best practices, you should follow. First, keep the self-promotion brief and appropriately placed within your voicemail message. Don’t promote yourself and your products/services in the same greeting, and finally, only include current achievements in your business voicemail greeting.
“CBW Productions got its start in a two-bedroom apartment in Cohasset in 1999, and in the early days, most business was in professional voiceover recordings. But after the attacks of 9/11, Verizon hired the firm to permanently record victims’ last messages sent and provide them to survivors.”

Try to avoid unnecessary phrases that only make your greeting longer, like “leave your name and number and what you’re calling about.” Most people know what “leave a message” means.
If keeping voicemail in your business makes sense, there are tools you can use to streamline the time you spend sorting through messages. Here are four simple—and often cost-free—ways to use voicemail more efficiently.