A good first impression goes a long way, and a voicemail greeting is the first impression to your business. An expertly crafted voicemail script lets your clients know you’re dependable, capable, and confident. An unprofessional voicemail script, on the other hand, can do the exact opposite.
For many businesses and professionals, your voicemail greeting is going to be the first point-of-contact for your customers. This is especially true for service businesses, who often rely on their voicemail to collect information from interested parties.

A good voicemail greeting is short and professional, lets people know that you’ll get back to them, and invites callers to continue engaging with a call-to-action. You should also show your personality if you’re in an industry or role that allows that. If your industry is more conservative, however, you’ll want to keep humor and personal touches to a minimum. A greeting Your name Your company A simple explanation for missing the call (e.g. you’re away from the phone or are on holiday) A rough estimate of when you’ll get back to the person An alternative person to reach out to (if you’re out of office) An alternative mode of communication (if you prefer email or text) A call-to-action such as “Leave a message” or “Send me an email at [email protected]”
The size of your business doesn’t matter as much as its reputation. One small way you can build trust between you and your customers is with a toll-free number. It shows that you’re reliable, and it helps people remember your number more easily. Support your marketing and strengthen your brand with a toll-free vanity number.