When your small business is closed, ensure that your callers know that! If appropriate, you might want to reiterate your business hours to manage callback expectations.
While email and text support saw an increase in recent years, many customers, partners, and potential hires still prefer to call your company directly. When writing your voicemail script, include basic information such as a short greeting, your company name, an invitation to leave a short message, and the time frame in which the caller can expect a return call. If relevant, you may want to include your office hours, extensions for company departments, and the contact information for your office manager or HR department.

This article is about the second main type of greeting – the voicemail greeting. All businesses should have professional voicemail greetings at the company level (i.e. your general business number), department level (e.g. customer service), and employee level, where applicable. It’s important that each of these voicemail greetings align with the brand and personality of your company to ensure that every caller has a consistent experience. Let’s dive in!
While missed calls aren’t ideal, you can let your caller know you’re still there for them by having a great voicemail greeting. The best business voicemail greetings let your customers (and potential customers) know why you’re not available and how they can best get in contact with your business. They are also short and to the point. You usually want to keep your greeting between 6 and 24 seconds long so callers don’t hang up halfway through.