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If you started your company more than a year ago, it’s probably time to change your voicemail script. Your recording should match the brand, tone, and voice of your company — just as though a caller were speaking to a member of your team.
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Customer experience is today’s business battleground. At a time where it’s common for even the most established businesses to deliver poor service, incompetent support, and just outright bad communication, how do you stand out? As big companies fail in the customer experience department, doors open for small business owners and entrepreneurs to distinguish themselves.
We’re all familiar with this type of voicemail greeting. Simply put, a caller reaches you by dialing your number or extension directly. For an optimal personal voicemail greeting, be clear about who you are, the team you’re on, and when the caller can expect a callback. Unlike company and department voicemail greetings, you may not be able to configure a greeting for open and closed business hours. If that’s the case, use a general voicemail greeting that accommodates both scenarios.
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4. Voicemail greetings for calls received after business hours. You don’t want to answer calls 24/7 (unless you’re serving clients globally and there’s an expectation of 24/7 support).
Hello, you have reached X (service provider). Unfortunately, all our agents are engaged in talking to other customers. You can stay online or to resolve something urgent, try our live chat service. You also have the option of leaving your name, ID and number and our agents will revert to you at the earliest.
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That’s why a script is so helpful. Wondering why prospects aren’t leaving messages if you don’t answer right away, or what all of those missed calls are?
The simple truth is that you need to be more aware of what you’re leaving for other people to hear. Sure, this doesn’t always register as a priority for users, but it’s never too late to reassess your greeting. a. Reading/Speaking in the Imperfect Tone: Tone is absolutely everything. Users don’t want to come off as being too nice, as it sounds insincere, or being too terse, as it can be interpreted as being rude. That being said, striking the right balance is absolutely essential. Your greeting exists as its own entity, and therefore, it should NOT rely on callers’ familiarity with you. Instead, it needs to appeal to the masses. As such, your inflection, i.e. the way you state your name and directions, needs to be both welcoming and firm. b. Injecting Humor & Insincerity: While humor/light heartedness can be welcoming, it can also convey a sense of informality, insincerity, and ultimately unprofessionalism. Why, because you’re not there to lend your humor or to contextualize. Instead, you’re assuming the caller has a working knowledge of your personality to ground the message. Though this might not sound like it’s all that terrible—it can be detrimental. As stated above, one should NEVER rely on a caller’s familiarity with you. Instead, aim to appeal to the masses. Humor is ultimately subjective, meaning not everyone has the same tastes; therefore, someone is bound to be turned off by a quirky or off-color remark. While implementing a light-hearted or even tongue and cheek tone can work, it’s just a really bad idea.
