IVR (optional) > Phone Rings > If the employee does not pick up > Your professional voicemail greeting (opportunity to cross-sell or tell them to drop their message). “Your professional voicemail greeting message matters.” Scenarios where customers get directed to voicemail…
If you want your business’s first impression to be a positive one, improve your business voicemail greeting. You want your greeting to be such that it matches your business’s good image.

That’s why it’s critical that each customer interaction with your business is consistent, positive, and represents the values and personality of your company. This includes your storefront, website, social media presence, emails, and every interaction you have with your customers, both online and in-person.
Users often don’t invest enough time into their messages, resulting in incomplete, unprofessional, or otherwise under-whelming greetings. Sure, crafting a greeting doesn’t sound all that complicated; however, there are a number of pitfalls users can fall into—i.e. informality, terseness, sincerity, lack of direction, and more. While none of these sound too catastrophic, they are often interrelated. As such, they tend to worsen any problem. For example, humor can cause informality, worsen ambiguity, and weaken sincerity. That being said, users should strive to avoid ALL these pitfalls.