In today’s digital-first world, it can be extremely easy to treat things like your business voicemail as an afterthought. Your voicemail has the potential to communicate so much more effectively than its digital counterpart.
Really think about it – You’re out of the office, it’s after business hours, or you’re otherwise indisposed, whatever the case may be, your voicemail is now tasked with representing you (and/or your company). No pressure, right? Your voicemail message is a platform that represents you to callers; therefore it’s ABSOLUTELY crucial that your message is perfect.

Voicemail plays an essential role in business operations. It captures all the missed communications from your customers so your employees and departments can respond to them quickly.
Users often don’t invest enough time into their messages, resulting in incomplete, unprofessional, or otherwise under-whelming greetings. Sure, crafting a greeting doesn’t sound all that complicated; however, there are a number of pitfalls users can fall into—i.e. informality, terseness, sincerity, lack of direction, and more. While none of these sound too catastrophic, they are often interrelated. As such, they tend to worsen any problem. For example, humor can cause informality, worsen ambiguity, and weaken sincerity. That being said, users should strive to avoid ALL these pitfalls.