Practice your spiel so you can speak with authority. This lets the caller know how confident, qualified, and prepared you are. The goal is to sound like you’ve been doing this for years, not a few minutes.
Hello, you have reached the dental office of Dr. X. We are busy assisting a patient now, but will call you back as soon as possible. Please leave your name, reason for calling, and your number. If this is an urgent enquiry, please call 911. In this case, the dentist is giving a reason for not being available and they’re providing a way to prioritize the patients who need the most help. They’re also leaving an emergency number for the most severe of situations.

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Users often don’t invest enough time into their messages, resulting in incomplete, unprofessional, or otherwise under-whelming greetings. Sure, crafting a greeting doesn’t sound all that complicated; however, there are a number of pitfalls users can fall into—i.e. informality, terseness, sincerity, lack of direction, and more. While none of these sound too catastrophic, they are often interrelated. As such, they tend to worsen any problem. For example, humor can cause informality, worsen ambiguity, and weaken sincerity. That being said, users should strive to avoid ALL these pitfalls.