A secretary in a doctor’s office creates a voicemail greeting that says, “If you have a scheduled meeting with us, we could use copies of all your medical documents from last year, so come prepared.” Using the word “could” gives patients the impression that they don’t necessarily “need” last year’s documents. See the difference between “could” and “need”? Your word choice can impact a future meeting significantly. If you want a customer to perform a specific action, you need to pay close attention to how you express your calls-to-action.
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You want this experience to be a positive one for the caller. Make sure your voicemail provides information such as your hours for operation and additional contact information. You’ll also want to address when the caller can expect your call or list other ways they can get in touch should you not answer.