That rich feature fabric can change radically between vendors, however. For example, RingCentral's softphone offers a long list of app integrations and features, including not just collaboration platforms, but bi-directional email and scheduling among other things. Line2's softphone client, on the other hand, is specifically designed to be simple so users can pick it up quickly, and it does this by mostly mirroring the buttons you'd find on a standard desktop handset. Two ends of the spectrum, but that means you need to be very careful when testing these apps to make sure you're getting not only what you need but in the right way for how your company does work.
A secretary in a doctor’s office creates a voicemail greeting that says, “If you have a scheduled meeting with us, we could use copies of all your medical documents from last year, so come prepared.” Using the word “could” gives patients the impression that they don’t necessarily “need” last year’s documents. See the difference between “could” and “need”? Your word choice can impact a future meeting significantly. If you want a customer to perform a specific action, you need to pay close attention to how you express your calls-to-action.

No one wants to listen to a two-minute voicemail greeting. Keep it short and upbeat and start with a simple “Hello! Thank you for calling !”. If you make your voicemail greeting too long, customers will feel like you are wasting their time.
At one time voicemail was a disruptive and innovative new technology. Who can forget their first answering machine in the '80s? We used to have some fun with those recording greetings!