Even in today's fast-paced world, customers don't like being greeted with an automated message. According to the New York Times, callers of a certain age are put off entirely if they are answered by a voicemail instead of a real person.
“Hi, you’ve reached [XYZ Company]. We can’t take your call right now but feel free to call back during business hours from [hour] to [hour], Monday through Friday. In case of an urgent query, you can contact us through our website [URL] and access our live chat.

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Business owners and everyday customers know that there will be times — like the holidays — when things get busy. When you’re transparent about why you weren’t able to come to the phone, people typically understand and are much more willing to be patient with your business. If the goal is to encourage more people to leave a voicemail, your greetings have to be actionable and clearly dictate what you want the caller to do. Having a caller go to voicemail is not the end of the world; it’s going to happen, so you have to make the most of it.