No matter how hard you try to have all of your calls answered each time the phone rings, such an ideal situation may not happen all the time. There are some days in business that are busier than others, and the calls will be left on the line. Hence, you can also use your voicemail for reaching out to clients and marketing activities like cold calling.
One major pain point for any business is when customers aren’t going into a phone call or meeting prepared. If, for example, you’re a lawyer, you need your clients to come prepared with their documents ready. You also know that there are a ton of papers that need to be organized and filed — often with tight deadlines as well — and it’s imperative for the client to have it all readily accessible.

Make sure to keep your voicemail greeting fresh and new. In fact, updating your voicemail regularly will ensure that people actually listen to your message. Anytime you are on vacation, at a conference or other industry-related event, change your greeting to reflect where you are at.
This is also where your automated call software such as Drop Cowboy and others comes in handy. If you don’t have one already, it’s worth investing in moving forward. With your call software, there’s an effective flow of outbound and inbound calls. This means you have a record, too, of all the return calls you’ve gotten in the order of priority they’re made. This doesn’t just create a smoother system for your calls, but it also ensures no return call is ever left ignored.