A secretary in a doctor’s office creates a voicemail greeting that says, “If you have a scheduled meeting with us, we could use copies of all your medical documents from last year, so come prepared.” Using the word “could” gives patients the impression that they don’t necessarily “need” last year’s documents. See the difference between “could” and “need”? Your word choice can impact a future meeting significantly. If you want a customer to perform a specific action, you need to pay close attention to how you express your calls-to-action.
Put yourself in your listener’s shoes. Have you ever tried listening to someone on the phone who’s just talking so fast? Apart from not understanding what they have to say, you could also be tempted to just cut the call and drop it. Or, it becomes an inconvenience to your listeners for them to have to rewind your message frequently just to understand the message.

To do this, you can simply say, “I look forward to speaking with you and resolving any issues or concerns you might have as quickly as possible.” This implies you’re going to read your messages, you’re going to respond to those messages, and you’re going to resolve any issue, regardless of how big or small, the customer has. Acting as a mentor by making yourself more accessible is a great way to improve the overall customer experience. Having your business voicemail greetings reflect this is a great way to show customers where your priorities lie even if you’re unable to get to the phone right now.
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