In today’s digital age, there’s no denying that many business communications are first made over the phone before both parties even get to meet face-to-face. It’s also safe to say that a significant first impression about your business can already be deduced even with something as simple as your voicemail. Because of the pressing effect it has on your business, you have to do all that you can to keep your record good and positive. Otherwise, an ill-made and rushed voicemail could result in a low rate of returned calls.
Keep it Brief. Time is money in business, so if your voicemail is long, chances are the caller will simply disengage before the cue to leave a message even sounds. Keep your voicemail short. The most should be around 30 seconds, and even that’s pressing it. We’ve grown into a country where our attention span can last only about 10 seconds in some cases, so keep it short, brief and to the point. Persuade and Engage the Caller. If someone calls your business, they already have an intention. It’s the quality of your voicemail that plays a factor if they consider you a company they’d like to deal with. This is your chance to motivate someone to engage in a meaningful conversation with you. If your voicemail is shoddy, chances are they’ll hang up, or lose motivation to continue the call. In other words, your voice mail must engage and entice someone to the point that they care enough to leave you a message.

Fortunately, there are steps you can take to improve your business voicemail greeting that will delight everyone who hears your “new and improved” greeting. Identify your name and your company name. The last thing you want is to miss an important voice message. But the truth is many callers are more likely to hang up if they aren’t sure whether they’ve contacted the right person or business.
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