Ideally, a business should have a complete set of messages for every phase of their call flow from beginning to end. While voicemail greetings are an important part of the phone system, there need to be recordings for everything leading up to the voicemail as well (assuming there are other steps in the call flow).
Once you identify your pain points, you’ll find it much easier to identify what instructions need to be present in your voicemail greetings. We hinted towards these before, so let’s just break down another example. If you want your customers to leave a voicemail, but you also want them to visit your website for additional help regarding their issue, give them a clear call to action, like a website address they can easily write down while they listen to your message.

It’s a good practice for each of your team members to have their own personal business phone numbers. There are many reasons why they shouldn’t use their personal cell phone number for business, so you’ll want to give them their own phone number through your VoIP provider or phone system.
Instead of stating the obvious, enhance your message with information your callers can use, such as how to reach someone immediately, when you will be returning calls, or where they can obtain after-hours service. Services that offer multiple custom greetings like Tendant allow you to store multiple greetings so you can have a greeting just for a holiday that you can use every year. Specify the information you want callers to leave. Your voicemail greeting presents a great opportunity to gather important details that will help you better serve your customers. This may include account numbers best times to return the call, and of course, a brief summary of the issue or purpose of the call.