Your calls-to-action need to be simple to comprehend and easy to perform while the caller listens. One tip for using effective calls-to-action is to test it out yourself. Can you write down an entire website URL as you listen to it over the phone? Depending on how it goes, you’ll determine whether or not you’re talking too fast or your instructions are too complicated to follow. Adjusting your calls to action can make a significant difference in removing pain points and improving the customer experience.
Some of us may still remember a time when voicemail was a blank canvas for pranksters and humorists. They would use voicemail greetings as a place to begin recordings as if they were answering the phone (“Hello? I can’t hear you… Just kidding! Leave a message…”) or to flash some personality with music or themed messages. Unless your business is a costume rental facility or joke and magic trick shop, it’s best to avoid this strategy. Instead, try to remember a few key points to focus on-

Phone system attachment to third-party services allows for transfer of data from one web-based location to another. Voicemail-to-text transcripts are one example of the type of data that businesses can capture and process at will. The audio of voicemail messages, saved as files, are also easily movable.
Your customers might need you on the holidays. If you’re a business owner, you know this already. 🙂 Manage customer expectations and let them know how to get assistance.