Recognize Their Need. When someone calls your business, the voicemail should give them a sense of validation. This means that your voicemail should extend gratitude for their interest in your business, or an apology for not being there to answer your call. These two simple courtesies can go a long way in the creation or establishment of client/business trust. Make it Informative for the Caller. Your voicemail must include all the information the customer will need for your particular business. For instance, if you’re a brick and mortar establishment, it’s wise to include your store hours. It’s also a good idea to leave them an alternate way to contact you, especially if it’s after hours. After all, you don’t want to miss just one potential customer. Here are some suggestions for elements to include in your voicemail: Business name Hours (if brick and mortar) Alternate method of contact, such as email Your name
When Christmas rolls around, you might consider customizing a special holiday greeting to help spread some festive cheer. It’s also a great opportunity to give callers information about any specials you might have during the Christmas season and when you will be closed for the holidays.

“Hello, you’ve reached [X company]. We can’t take your call right now, but please leave your name, contact information, and reason for reaching out, and one of our team members will be in touch within 24 hours.” “Hi, you’ve reached [company]. Unfortunately, we’re currently unavailable. But we want to talk to you — so please leave your name and number, as well as your reason for calling, and someone will call back ASAP.” “Hi, you’ve reached [company]. We’re available by phone from [hour] to [hour] [time zone] Monday through Friday [optional: and from hour to hour on the weekends]. You can also contact us by going to our website, [URL], and live-chatting or emailing us. If you’d like us to call you back, please leave your name and number after the beep.” “Hello, you’ve reached [company]. If you’re looking for information on [X], please check out our [Facebook page, company website, etc.] If you want to know more about [Y], take a look at [Z page on our site, our YouTube channel, etc.] Still have more questions, or just want to hear our lovely voices? Leave your name and number, and we’ll return your call straight away.”
For those with voicemail greetings that get changed about as often as a new president is elected, know that this is doing a serious disservice to the caller-recipient relationship. It signals to callers that the business is anything but an authority, most likely not very detail oriented, and has questionable overall credibility and competency. Those aren’t traits that any business wants to associate itself.