A good voicemail greeting is short and professional, lets people know that you’ll get back to them, and invites callers to continue engaging with a call-to-action. You should also show your personality if you’re in an industry or role that allows that. If your industry is more conservative, however, you’ll want to keep humor and personal touches to a minimum. A greeting Your name Your company A simple explanation for missing the call (e.g. you’re away from the phone or are on holiday) A rough estimate of when you’ll get back to the person An alternative person to reach out to (if you’re out of office) An alternative mode of communication (if you prefer email or text) A call-to-action such as “Leave a message” or “Send me an email at [email protected]”
Recognize Their Need. When someone calls your business, the voicemail should give them a sense of validation. This means that your voicemail should extend gratitude for their interest in your business, or an apology for not being there to answer your call. These two simple courtesies can go a long way in the creation or establishment of client/business trust. Make it Informative for the Caller. Your voicemail must include all the information the customer will need for your particular business. For instance, if you’re a brick and mortar establishment, it’s wise to include your store hours. It’s also a good idea to leave them an alternate way to contact you, especially if it’s after hours. After all, you don’t want to miss just one potential customer. Here are some suggestions for elements to include in your voicemail: Business name Hours (if brick and mortar) Alternate method of contact, such as email Your name

For small businesses, there are a variety of voicemail service providers you can use that offer different features. From transcription and voice to text to more convenient features of handling multiple phones through one number, availability varies by service. Shared voicemail and call routing is intended for multiple access and directing calls to one or multiple phones. Mobile apps are also available that allow you to check your messages from your phone. The below infographic outlines the current state and trends of voicemails.
The bottom line is that a business’s situation is likely to change often and rapidly, each of which need a unique and applicable voicemail greeting to cover the circumstances and timeline. For example, callers shouldn’t reach a business-as-usual voicemail, and therefore expect a return call within the business day, if the subject they’re calling is out on vacation for two weeks. Such a lack of communication is a recipe to lose that caller’s trust and tarnish the brand’s reputation.