Don’t give up when you don’t receive a call from lead you’ve reached out to. You will need to make at least a handful of calls, plus emails and texts, over the next couple of weeks to maximize your chances of speaking to the lead. You may find that leads don’t want to speak directly to you but will communicate through text or email. No matter the avenue of conversation, consider it a win when they start conversing with you through any form of communication. Be persistent. If you don’t hear from them after weeks of effort, nurture them through a drip email campaign. All of the effort you put forth to reach out to the lead may not result in an immediate response but, they may call you in six months and that is a win.
Your call is important to us and we will get back to you as soon as possible. Please leave your full name, contact details, phone number, and availability after the beep and we will call you back straight away. Thank you!”

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The basic rule of thumb is that callers should hear one of two things when they first connect with your voicemail — either an apology for not being able to answer the call or a “thank you” for having called. You can do both if you prefer, but keep it short and to the point.