We’re keeping it simple with this one. Just a few basic elements to help you get started. As long as you know who your audience is, the message you wish to convey, and the information you need from the caller, the rest should fall into place quite nicely. Let’s face it, a voicemail greeting for a lumber company will probably be different than that of a psychologist’s office. One greeting is aimed at securing potential customers, and the other is geared towards appointments, more or less. Once you are certain who your caller is, the better your voicemail. Center on your audience, first and foremost. Knowing what to relate ensures that your caller will leave the right message. For instance, if you’re a retail store, you would include your hours of operations, and perhaps any specials that you’re running. If you are a therapist’s office, then you’d need to include an alternate number in case a patient is having an issue and requires immediate help. Again, this will vary depending on the business. Here, a therapist would definitely request the caller leave their contact information. However, a retail store chain might not request that. There are also complex voicemail systems such as those used by mobile phone services, which ask you to press a certain number on your phone, where you are asked to leave your account information. Again, as you can see, it all boils down to the demographics of your callers, and what you need from them to conduct the best business possible. Depending on the situation, your caller might be in a good mood or not. In either case, they’ll probably be eagerly awaiting your call. So, it stands to reason that you only promise them a call back if you can deliver. In other words, if you’re a small shop and you’ve decided to close due to a much-needed sabbatical, then don’t leave a voicemail greeting where you promise them to call right back. However, if you have an active customer service staff, then you can promise to return their call within the same day.
Small business voicemail greeting examples. Creating a good voicemail greeting isn’t difficult, but creating a great one can be tricky. You don’t want to waste time, and you want to maximize the caller’s experience and exposure to your brand—all in about fifteen seconds and without making them hang up.

Your callers should get a different phone prompt greeting when they call outside of business hours. This will let them know that you are closed, when you’re open again and give them some options to act upon now, so they don’t feel like they’re totally wasting their time. For example, you can send them to your website where they can find information they’re looking for or allow them to leave a voicemail message to someone specific within the company.
The phone you use to record your greeting – and your surrounding – can turn your carefully scripted greeting into an unprofessional mess. Background noise is terribly distracting, so choose a quiet room or parked car to make your call. Landlines, or a “wi-fi enabled” cellphone call, can provide much better connection quality than a standard cellphone. If you must use a cell phone, be sure to use a high-quality headset for the best clarity.