Users often don’t invest enough time into their messages, resulting in incomplete, unprofessional, or otherwise under-whelming greetings. Sure, crafting a greeting doesn’t sound all that complicated; however, there are a number of pitfalls users can fall into—i.e. informality, terseness, sincerity, lack of direction, and more. While none of these sound too catastrophic, they are often interrelated. As such, they tend to worsen any problem. For example, humor can cause informality, worsen ambiguity, and weaken sincerity. That being said, users should strive to avoid ALL these pitfalls.
For example, you might include messages about changes to your operating hours or event cancellations, direct your callers to an online resource for more information, or provide additional instructions on temporary protocols during the outbreak. Reassure them about the precautions you’re taking to ensure their safety and provide specific information when possible, such as when you plan to resume normal operations.

20. “Hey there! Thanks for calling [company]. We are unable to answer the phone right now but will get back to you right after the holidays. We hope it’s not an emergency, but if so, we’ve got you covered. Contact us at [company email/other support lines] and we’ll get back to you ASAP. Please be sure to leave your name, phone number, and a brief message to let us know the reason for your call. Thank you and have a great day.” Available even during holiday emergencies? Let your callers know via your voicemail greeting.
While covering all of the relevant information, aim to keep your voicemail to about 20 seconds. You definitely should not ever record a business voicemail longer than 30 seconds, and anything less than 10 seconds will typically mean that you are either speaking too quickly or aren’t providing all of the required information.