Businesses should have two main types of greetings to create an excellent call experience. The first one is what we call a “welcome greeting” – this greeting welcomes callers to your business. Typically, a welcome greeting will present a menu of call options like hours, location, or customer service. For more details on how to create a welcome greeting for your general business number, read this article.
The bottom line is that a business’s situation is likely to change often and rapidly, each of which need a unique and applicable voicemail greeting to cover the circumstances and timeline. For example, callers shouldn’t reach a business-as-usual voicemail, and therefore expect a return call within the business day, if the subject they’re calling is out on vacation for two weeks. Such a lack of communication is a recipe to lose that caller’s trust and tarnish the brand’s reputation.

The invention of the smart phone changed the use and perception of telephone calls. Not only did mobile phones make home phones unnecessary for many, but the ability to send and receive text messages or emails on a smart phone made calls themselves feel unnecessary.
That’s why it’s critical that each customer interaction with your business is consistent, positive, and represents the values and personality of your company. This includes your storefront, website, social media presence, emails, and every interaction you have with your customers, both online and in-person.