Don’t be fooled by other business’ mediocrity…Excellence matters. First impressions also matter. Let your clients and investors listen in on just how exciting and professional your business really is.
Do you have a crowning achievement or hold a competitive advantage? Showcase that within your voicemail so you’ll be memorable and emphasize why working with you is an advantage. Here’s an example of a professional voicemail someone in real estate could use:

It's easy to get carried away in a voicemail and include more detail than is necessary. We've all been in that situation where the automated or pre-recorded voice on the end of the line goes on and on with more information than you can take in.
Whether it’s an out-of-stock product, a canceled event, or social media snafu, there are times when your business may see an influx of frustrated callers. While it is important to address their concerns head-on, you may not be able to answer each call as it’s received. Make sure you use best practices for dealing with angry customers, and that your voicemail greeting sets the appropriate tone. Avoid defensive language, validate their concerns, and keep them informed as to how you are handling the situation.