1. Actually Write a Script! Whether you are a solo therapist recording a voicemail greeting, or you have a whole office and need a system message, don't just wing it! Take the time to actually write out a script. Read it aloud to colleagues to make sure it says what you need it to say.
The simple truth is that you need to be more aware of what you’re leaving for other people to hear. Sure, this doesn’t always register as a priority for users, but it’s never too late to reassess your greeting. a. Reading/Speaking in the Imperfect Tone: Tone is absolutely everything. Users don’t want to come off as being too nice, as it sounds insincere, or being too terse, as it can be interpreted as being rude. That being said, striking the right balance is absolutely essential. Your greeting exists as its own entity, and therefore, it should NOT rely on callers’ familiarity with you. Instead, it needs to appeal to the masses. As such, your inflection, i.e. the way you state your name and directions, needs to be both welcoming and firm. b. Injecting Humor & Insincerity: While humor/light heartedness can be welcoming, it can also convey a sense of informality, insincerity, and ultimately unprofessionalism. Why, because you’re not there to lend your humor or to contextualize. Instead, you’re assuming the caller has a working knowledge of your personality to ground the message. Though this might not sound like it’s all that terrible—it can be detrimental. As stated above, one should NEVER rely on a caller’s familiarity with you. Instead, aim to appeal to the masses. Humor is ultimately subjective, meaning not everyone has the same tastes; therefore, someone is bound to be turned off by a quirky or off-color remark. While implementing a light-hearted or even tongue and cheek tone can work, it’s just a really bad idea.

As I mentioned above, some words like ‘can’t’ are often mispronounced by non-native speakers and it can sound like a swear word!
Calling leads is an important part of growing your business, but it can get frustrating when you call and call and never get a reply. Having phone scripts in place can make all of the difference in the effectiveness of your lead calls. Scripts allow you to come across as confident and professional and convey all the important points you need to make. No more stumbling over your words or forgetting to mention an important factor, like your name or phone number. Scripts will help you stay consistent and make calling more enjoyable because you’ll know what works and what doesn’t.