There’s nothing more crucial to your business than the image you create to your customers, community, and your prospects. With a lot of fly by night and home based businesses today, it is more crucial than ever to show your business company in right light and to tell those that make business with you that you’re a trustworthy and credible entity.
Users often don’t invest enough time into their messages, resulting in incomplete, unprofessional, or otherwise under-whelming greetings. Sure, crafting a greeting doesn’t sound all that complicated; however, there are a number of pitfalls users can fall into—i.e. informality, terseness, sincerity, lack of direction, and more. While none of these sound too catastrophic, they are often interrelated. As such, they tend to worsen any problem. For example, humor can cause informality, worsen ambiguity, and weaken sincerity. That being said, users should strive to avoid ALL these pitfalls.

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