Recognize Their Need. When someone calls your business, the voicemail should give them a sense of validation. This means that your voicemail should extend gratitude for their interest in your business, or an apology for not being there to answer your call. These two simple courtesies can go a long way in the creation or establishment of client/business trust. Make it Informative for the Caller. Your voicemail must include all the information the customer will need for your particular business. For instance, if you’re a brick and mortar establishment, it’s wise to include your store hours. It’s also a good idea to leave them an alternate way to contact you, especially if it’s after hours. After all, you don’t want to miss just one potential customer. Here are some suggestions for elements to include in your voicemail: Business name Hours (if brick and mortar) Alternate method of contact, such as email Your name
3. 4 out of 5 people who employ this service have country music as their song of choice while I wait to be connected. It’s as if country music fans got together and said, “if only we could get 15 seconds of our music into people’s ears, they would see how amazing it is. Does anyone have a bright idea of how we could force people to listen to 15 seconds of country music?”

Voicemail greetings are simple things, and in a business, they can seem unimportant. However, a voice mail greeting gets a lot of play with customers and associates—think of how often you are unable to take a phone call because you're on another line, away from your desk or out of the office.
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