A voicemail and voicemail greeting are two different things. A voicemail serves to leave a message and contact information to an individual or business. A voicemail greeting serves to welcome those who call while you are out, encouraging them to leave a message and contact information. A well-crafted voicemail greeting also serves as a tool where one can leave a good first impression.
Recognize Their Need. When someone calls your business, the voicemail should give them a sense of validation. This means that your voicemail should extend gratitude for their interest in your business, or an apology for not being there to answer your call. These two simple courtesies can go a long way in the creation or establishment of client/business trust. Make it Informative for the Caller. Your voicemail must include all the information the customer will need for your particular business. For instance, if you’re a brick and mortar establishment, it’s wise to include your store hours. It’s also a good idea to leave them an alternate way to contact you, especially if it’s after hours. After all, you don’t want to miss just one potential customer. Here are some suggestions for elements to include in your voicemail: Business name Hours (if brick and mortar) Alternate method of contact, such as email Your name

The bottom line is that a business’s situation is likely to change often and rapidly, each of which need a unique and applicable voicemail greeting to cover the circumstances and timeline. For example, callers shouldn’t reach a business-as-usual voicemail, and therefore expect a return call within the business day, if the subject they’re calling is out on vacation for two weeks. Such a lack of communication is a recipe to lose that caller’s trust and tarnish the brand’s reputation.
The biggest barrier is actually getting them to leave the voicemail in the first place. Don’t get in your own way by recording a long, drawn-out voicemail greeting that might do more to convince them to hang up than actually leave a message.