10. Keep It Upbeat. We’ve already got you smiling while you record your greeting, so now let’s talk about your wording. Avoiding negative words like sorry, unfortunately, and can’t goes a long away in making your voicemail a positive experience overall.
Generally, people that call and leave messages are more likely to be ideal customers of your business. Your voicemail message is often not much more than a formality to the person calling.

Example: 'Thank you for calling [insert name here]. We're sorry we couldn't take your call this time. However, if you'd like to leave us a voicemail we will get back to you within [for example] 30 minutes of receiving this message. Alternatively, if you'd like to reach out by email you can do so at [insert email address]. Again, thank you for calling [insert company name]. We look forward to your message.'
While missed calls aren’t ideal, you can let your caller know you’re still there for them by having a great voicemail greeting. The best business voicemail greetings let your customers (and potential customers) know why you’re not available and how they can best get in contact with your business. They are also short and to the point. You usually want to keep your greeting between 6 and 24 seconds long so callers don’t hang up halfway through.