A well written script is the cornerstone of any great on hold message. It must capture the caller’s attention, so they remain engaged while navigating menu options or waiting on hold. The script that callers hear can set the tone for the rest of the conversation. It should also be in line with your goals, which can be broken down to 3 main objectives. It can be to inform the caller, promote the brand or product, or just entertain the caller. Most of all, it has to be engaging.
The bank blew past its goal of eliminating half of its voice mail boxes and to date has eliminated about two-thirds. Across the whole bank so far, that's over $8 million in annual savings. Coca-Cola recently made a similar move and only 6 percent of employees chose to keep voice mail.

29. Hi, you’ve reached [your name] at [your company]. Please send me an email at [email address] if this is urgent, and I’ll get in contact with you as soon as possible. If this is not urgent, please leave me a brief message about the reason you are calling with your contact information and I’ll get back to you in the next 24 hours. Have a great day.
Voicemail is necessary when no one can answer the phone. However, a dedicated receptionist can reduce the need for this feature and help people reach a live person. Consider live chat as well if your customers like to reach out online.