Sound upbeat in your message. When recording, be sure to say your message with a smile on your face. It’s obvious when people aren’t happy in their message. Since your work revolves around keeping happy customers, do your part by keeping a happy-sounding voicemail message.
I would highly recommend Sound Telecom on every level. First-class operation. Professional and responsive. Not one complaint or concern.

Context does matter here. If the caller would reasonably expect you to answer the phone (such as if they were calling a store or other place of business), an apology for not being able to get to the phone makes the most sense.
Before you record a professional voicemail greeting, you may want to consider the type of people who might call your home or business. That way, you can think about the information these callers might need before you compose your greeting. Most callers are familiar with how to leave a voice message, so try to avoid giving them instructions. Some things you may want to include in your greeting might be your full name, title, name of your company, and an alternate method of reaching you. If you plan to be unavailable for some time, it can be a good idea to tell your callers when you will return and give them the name and phone number of another individual to call in the event they need immediate assistance. A private voicemail box enables a person to receive telephone messages when the phone cannot be answered.