A well written script is the cornerstone of any great on hold message. It must capture the caller’s attention, so they remain engaged while navigating menu options or waiting on hold. The script that callers hear can set the tone for the rest of the conversation. It should also be in line with your goals, which can be broken down to 3 main objectives. It can be to inform the caller, promote the brand or product, or just entertain the caller. Most of all, it has to be engaging.
While missed calls aren’t ideal, you can let your caller know you’re still there for them by having a great voicemail greeting. The best business voicemail greetings let your customers (and potential customers) know why you’re not available and how they can best get in contact with your business. They are also short and to the point. You usually want to keep your greeting between 6 and 24 seconds long so callers don’t hang up halfway through.

Find a quiet space to begin recording your message. Don’t be afraid to re-record if something goes amiss during the middle of your message, like if the dog starts barking or if your toddler starts calling for you. Nothing about a noisy background says that you’re a professional. Background noise is also distracting and can confuse a caller.
Typically, most of these services are uniform—i.e. include the same tools and features (send a script, they record it in a tone you approve, they send it as a file, you supply any feedback, etc.); however, there are some services that go above and beyond. For example, VoiceOverPro, is a single voice professional who records 30 second voicemail messages based on users’ scripts. This is standard; however, users also have options like adding music, recording up to 60 seconds (or 150 words), rush, 2-day turnaround, and even same day delivery.