For those with voicemail greetings that get changed about as often as a new president is elected, know that this is doing a serious disservice to the caller-recipient relationship. It signals to callers that the business is anything but an authority, most likely not very detail oriented, and has questionable overall credibility and competency. Those aren’t traits that any business wants to associate itself.
However, Hinze says that the way businesses use voicemail has changed radically. What once meant a constantly clogged answering machine is now a service that almost always involves the incorporation of more modern functions like automated message transcription. For customers picking up a phone after your normal hours of operation, rather than going to your website, voicemail greetings can keep them apprised of business hours, brief company news items and other critical information.

You can’t just make any voicemail message and think that it’s going to be the right fit, your voicemail messages need to have the following tips below so that it can function as a lead capture when you’re not present.
Your voicemail greeting can make a positive or negative impression on people. By considering your target audience and tone, you should be able to keep it positive. Length: Don’t make people wait minutes to leave a message. Apologies: If people expect your to be available, apologize for missing their call. Set expectations: Let people know when they may receive a callback, but be realistic. Accuracy: If you change your voicemail for things like holidays, be sure to update it when needed. How do You Set Up a Business Voicemail?